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Harvard Professor – Clayton Christensen The Process of Strategy Formulation and Implementation

In the second of his lectures for Saïd Business School, Clayton Christensen gives an insight into the ‘panda’s thumbs’ of management thinking- dated practices that hinder management decision-making and the profitability of companies. He gives the examples of managers focusing too heavily on gross margins rather than net profit and refusing to reduce their production costs as a way of avoiding disruption by smaller companies. He then gives an insight his Job to be Done theory.

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